# rish.guru — AI Mentor for Career Discovery

> rish.guru is an AI-powered career mentoring platform for students aged 8-25. It helps parents understand their child's strengths, interests, personality, and career direction through ongoing AI conversations, psychometric assessments, and behavioral analysis.

## About
- Website: https://rish.guru
- Product: AI Career Mentor for students (Class 6 to job-ready)
- Target audience: Parents of school-going children in India
- Pricing: Free first session, then from Rs.499/month. Annual plan Rs.9,999/year with premium STEM mentors

## Key Features
- AI mentoring sessions with personality and skill assessment
- Skill Genome: Behavioral DNA mapping across 18 skills in 6 categories
- Credence Ladder: Evidence-based skill validation (6 levels: Declared → Observed → Demonstrated → Validated → Consistent → Predictive)
- Career Discovery Reports powered by Gemini AI
- Voice mentor with speech-to-text and text-to-speech
- Skills Leaderboard with school/city/national rankings
- PDF resume generation for students
- Parent dashboard with progress tracking
- India-first onboarding with state/city/school selection

## Assessment Frameworks Used
- RIASEC (Holland Codes) for career interest mapping
- OCEAN (Big Five) for personality assessment
- Cognitive ability assessment
- Communication and leadership evaluation
- Behavioral pattern analysis

## Skill Categories (18 skills across 6 dimensions)
1. Cognitive: Critical Thinking, Problem Solving, Analytical Reasoning
2. Communication: Verbal Expression, Active Listening, Clarity of Thought
3. Creative: Imagination, Original Thinking, Visual Thinking
4. Behavioral: Curiosity, Persistence, Discipline, Initiative
5. Social: Collaboration, Empathy, Leadership
6. Learning: Adaptability, Learning Speed, Focus

## Pages
- Home: https://rish.guru/
- Pricing: https://rish.guru/pricing
- Blog: https://rish.guru/blog
- Get Started (Parent Onboarding): https://rish.guru/get-started
- Terms of Service: https://rish.guru/terms
- Privacy Policy: https://rish.guru/privacy
- Payment & Refund Policy: https://rish.guru/payment-policy

## Blog Articles
### How to Identify Your Child's Hidden Strengths Early
> Learn how to identify your child's strengths and interests early with practical tips. A parent's guide to understanding natural talents beyond school grades.
URL: https://rish.guru/blog/identify-child-strengths

### Career Guidance for Students in India: A Complete Guide for Parents
> Complete guide to career guidance for students in India. When to start, what to look for, and how AI mentoring is changing career discovery.
URL: https://rish.guru/blog/career-guidance-for-students-india

### Why Marks Don't Define Your Child's Future
> Why school marks are a poor predictor of career success. What parents should focus on instead.
URL: https://rish.guru/blog/why-marks-dont-define-future

### 7 Hidden Talents Your Child Has (That School Never Tests)
> Discover 7 hidden talents in children that traditional education misses.
URL: https://rish.guru/blog/hidden-talents-in-children

### AI Career Counselling: How It Works and Why It's Better
> How AI career counselling works for students. Understanding the technology behind AI mentoring.
URL: https://rish.guru/blog/ai-career-counselling-explained

### Parenting for Future Careers: Skills Your Child Needs by 2030
> Essential skills children need for future careers by 2030. Preparing for jobs that don't exist yet.
URL: https://rish.guru/blog/parenting-for-future-careers

### Career Options Beyond Engineering and Medicine for Indian Students
> 15 exciting career options beyond engineering and medicine for Indian students.
URL: https://rish.guru/blog/career-options-beyond-engineering

### How to Help Your Child Make Better Decisions About Their Future
> A practical guide for parents on helping children develop decision-making skills.
URL: https://rish.guru/blog/student-decision-making-guide

### Why Ages 10-15 Are Critical for Your Child's Career Development
> Why ages 10-15 are the most important years for career development.
URL: https://rish.guru/blog/early-development-importance

### Real Stories: How AI Mentoring Helped 5 Indian Students Find Direction
> Real stories of Indian students who found career clarity through AI mentoring.
URL: https://rish.guru/blog/real-student-stories

### What is rish.guru? The AI Mentor Redefining Career Discovery
> rish.guru is an AI-powered career mentoring platform that helps students discover their strengths through conversation, not tests.
URL: https://rish.guru/blog/what-is-rish-guru

### Skill Genome: How rish.guru Maps Your Child's Behavioral DNA
> The Skill Genome is rish.guru's core technology — a dynamic map of abilities, tendencies, and potential.
URL: https://rish.guru/blog/skill-genome-explained

### Voice Mentor: Talk to Your AI Career Guide in Real-Time
> rish.guru's Voice Mentor lets students have real-time voice conversations with an AI career guide.
URL: https://rish.guru/blog/voice-mentor-feature

### Parent Dashboard: Understanding Your Child's Growth at a Glance
> Simple, visual, actionable dashboard showing what matters about your child's growth.
URL: https://rish.guru/blog/parent-dashboard-guide

### Skills Leaderboard: How Students Rank Across India
> Skill-based rankings — not marks. See where your child truly stands in creativity, problem-solving, and more.
URL: https://rish.guru/blog/skills-leaderboard-explained

### Career Discovery Report: Your Child's Personalized Growth Map
> Deeply personalized report with interests, strengths, personality, and career directions powered by Gemini AI.
URL: https://rish.guru/blog/career-discovery-report

### Premium AI Mentors for STEM, Communication, and Leadership
> Annual plan unlocks specialized AI mentors for STEM, communications, leadership, and creative thinking.
URL: https://rish.guru/blog/premium-stem-mentors

### How rish.guru Keeps Your Child Safe Online
> Multi-layered safety system ensuring every AI interaction is age-appropriate, constructive, and safe.
URL: https://rish.guru/blog/how-rish-protects-your-child

### Student Resume Builder: A Professional Profile from Day One
> Auto-generated student resume with skills, interests, personality insights, and achievements.
URL: https://rish.guru/blog/pdf-resume-for-students

### Why Weekly Sessions Are the Key to Career Clarity
> One session reveals potential. Weekly sessions build true understanding over time.
URL: https://rish.guru/blog/weekly-mentoring-sessions

## FAQ
Q: What is the right age for career guidance?
A: Career discovery should begin as early as Class 6. The earlier you understand your child's natural strengths and interests, the better you can support their growth.

Q: How is this different from an aptitude test?
A: Aptitude tests give a one-time score. rish.guru builds a living, evolving understanding of your child through ongoing AI conversations, analyzing patterns across personality, interests, cognitive abilities, and behavioral traits.

Q: Is my child's data safe?
A: All conversations are encrypted, voice recordings are processed and deleted, and we never share personal data with third parties. Parents can request data deletion at any time.

Q: How much does it cost?
A: Free first session, then Starter at Rs.499/month, Core at Rs.999/month, or Annual at Rs.9,999/year (includes premium STEM, Communication & Leadership AI mentors).

Q: Can AI really understand my child?
A: AI processes patterns across multiple conversations and data points that a single session can't capture. It builds a Skill Genome — a behavioral DNA map of your child's abilities, personality, and potential.

## Contact
- Support: support@rish.guru
- Privacy: privacy@rish.guru